After almost ten years as a CEO in a job that didn’t fulfill me, I decided to stop. Breathe. Listen to myself.
I took a trip to Brazil, and there I understood that I didn’t want to keep living on autopilot. I left everything behind and ventured into this.
On that journey, I discovered a word that pierced me: Axé.
Axé is an Afro-Brazilian word.
It is born in religions of Yoruba origin and means vital energy, power, life force.
It is the impulse that connects people with nature, the divine, and their own truth.
Axé is what makes something have a soul.
What gives meaning to the gesture, weight to the word, and purpose to the action.
It is the vibration that circulates among beings, what flows when something is in harmony.
In Brazil, they say “tenha Axé,” like wishing someone light, luck, or a path.
Because Axé is not something you have: it is something you share.
It is given, received, and multiplied.
This has just begun.
And it comes with a lot of Axé.